The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 28, 2023

Filed:

Mar. 29, 2021
Applicant:

Snap Inc., Santa Monica, CA (US);

Inventors:

Chinmay Lonkar, Playa Vista, CA (US);

David Taitz, Santa Monica, CA (US);

Assignee:

Snap Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 67/50 (2022.01); G06Q 50/00 (2012.01); H04L 51/10 (2022.01); H04L 51/52 (2022.01); H04L 67/01 (2022.01); H04L 67/568 (2022.01); H04L 65/1063 (2022.01);
U.S. Cl.
CPC ...
H04L 67/535 (2022.05); G06Q 50/01 (2013.01); H04L 51/10 (2013.01); H04L 51/52 (2022.05); H04L 65/1063 (2013.01); H04L 67/01 (2022.05); H04L 67/568 (2022.05);
Abstract

Disclosed are systems, methods, and computer-readable storage media to select content to present to a user are disclosed. In one aspect, a method includes determining a content consumption rate of the user, and selectively presenting content to the user based on the content consumption rate. The content consumption rate may be determined based on a number of media content presented to the user over a period of time. If the number is above a threshold, a first type of content may be presented, while if the number is below (or equal) to the threshold, a second type of content, or in some aspects, no content, may be presented. After the selective presentation, additional content may be presented regardless of the content consumption rate.


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