The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 28, 2023

Filed:

Jun. 08, 2020
Applicant:

Verizon Media Inc., Dulles, VA (US);

Inventors:

Seth Mitchell Demsey, Dulles, VA (US);

Jay Crystal, Arlington, VA (US);

Smitha Surapaneni, McLean, VA (US);

Assignee:

Yahoo Ad Tech LLC, Dulles, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/0251 (2023.01); H04W 4/021 (2018.01); G06F 16/9537 (2019.01); H04W 8/22 (2009.01);
U.S. Cl.
CPC ...
G06Q 30/0261 (2013.01); G06F 16/9537 (2019.01); H04W 4/021 (2013.01); H04W 8/22 (2013.01);
Abstract

Systems and methods are disclosed for executing the electronic distribution of electronic content to a dynamic display. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the dynamic display, identifying a first geographical zone associated with the fixed location; identifying a second geographical zone associated with the fixed location; generating a plurality of directional vectors for quantifying the displacement of any one of the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the electronic content to the dynamic display associated with the fixed location.


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