The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 28, 2023

Filed:

Oct. 23, 2020
Applicant:

Tealium Inc., San Diego, CA (US);

Inventors:

Michael Anderson, Carlsbad, CA (US);

Tyron Gavin, San Diego, CA (US);

Colin Douglas Sulin, Ramona, CA (US);

Fiann James Curry-Towneley-O'Hagan, Godney, GB;

Kevin Thomas Faurholt, Prague, CZ;

Adrian Leslie Browning, Thatcham, GB;

Assignee:

Tealium Inc., San Diego, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 40/197 (2020.01); G06F 16/958 (2019.01); G06Q 30/0201 (2023.01);
U.S. Cl.
CPC ...
G06F 40/197 (2020.01); G06F 16/958 (2019.01); G06Q 30/0201 (2013.01);
Abstract

A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous tag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.


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