The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 21, 2023
Filed:
Jan. 26, 2021
Iheartmedia Management Services, Inc., San Antonio, TX (US);
Daniel N. MacTiernan, Ocean City, NJ (US);
Thomas Drapeau, Harrison, NY (US);
Lasse Hamre, New York, NY (US);
Pablo Calamera, New York, NY (US);
Kevin R. Lockhart, Ogallala, NE (US);
Richard D. Wooden, Ogallala, NE (US);
Jeffrey D. Zigler, Omaha, NE (US);
Jacqueline J. Lockhart, Poway, CA (US);
iHeartMedia Management Services, Inc., San Antonio, TX (US);
Abstract
A first server controls insertion of media content into a media stream, and transmits the media stream from the first server to a media player. The first server also transmits, to a second server, information linking a particular consumer to both a third-party service and to the media player. Control of inserting media content into the media stream is passed from the first server to the second server. The second server receives consumer-specific content associated with the particular consumer from the third-party service, and maps the consumer-specific content to the media player based, at least in part, on the information linking the particular consumer to both the third-party service and to the media player. The second server then inserts the consumer-specific content into the media stream during a time period the second server is in control of inserting media content into the media stream.