The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 14, 2023

Filed:

Nov. 25, 2020
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Brian Scot Cohen, Mountain View, CA (US);

Lloyd Dee Thompson, Mountain View, CA (US);

Armen Mkrtchyan, Mountain View, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/0488 (2022.01); G06F 3/04842 (2022.01); G06Q 30/0241 (2023.01);
U.S. Cl.
CPC ...
G06F 3/0488 (2013.01); G06F 3/04842 (2013.01); G06Q 30/0277 (2013.01);
Abstract

A computing device can receive an interactive advertisement comprising a first content object and a second content object. The computing device can display the first content object corresponding to a collapsed version of the interactive advertisement. The computing device can receive a first action to activate the interactive advertisement. The computing device can provide for display, responsive to receiving the first action, a target object identifying a location on the display screen to which to move the first content object. The computing device can receive a second action to move the first content object towards the target object. The computing device can then provide for display, the second content object corresponding to an expanded version of the interactive ad on the display screen of the computing device.


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