The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 07, 2023

Filed:

Aug. 17, 2017
Applicant:

Vid Scale, Inc., Wilmington, DE (US);

Inventors:

Eduardo Asbun, Santa Clara, CA (US);

Yong He, San Diego, CA (US);

Srinivas Gudumasu, San Diego, CA (US);

Ahmed Hamza, Montreal, CA;

Yan Ye, San Diego, CA (US);

Assignee:

VID Scale, Inc., Wilmington, DE (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2668 (2011.01); H04N 21/414 (2011.01); H04N 21/81 (2011.01); H04N 21/258 (2011.01); G06T 19/00 (2011.01); H04N 21/845 (2011.01); H04N 21/482 (2011.01); H04N 21/431 (2011.01); H04N 21/435 (2011.01); H04N 21/442 (2011.01); H04N 21/6587 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); G06T 19/006 (2013.01); H04N 21/25891 (2013.01); H04N 21/41407 (2013.01); H04N 21/435 (2013.01); H04N 21/4316 (2013.01); H04N 21/44218 (2013.01); H04N 21/4825 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04N 21/816 (2013.01); H04N 21/8456 (2013.01);
Abstract

A secondary content such as an advertisement may be inserted based on users' interests in 360 degree video streaming. Users may have different interests and may watch different areas within a 360 degree video. The information about area(s) of 360 degree scenes that users watch the most may be used to select an ad(s) relevant to their interests. One or more secondary content viewports may be defined within a 360 degree video frame. Secondary content viewport parameter(s) may be tracked. For example, statistics of the user's head orientation for some time leading to tile presentation of the ad(s) may be collected. Secondary content may be determined based on the tracked secondary content viewport parameters).


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