The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 31, 2023

Filed:

Mar. 22, 2021
Applicant:

Wemovie Technologies, San Ramon, CA (US);

Inventors:

Xiubo Wu, Beijing, CN;

Xidong Wu, San Ramon, CA (US);

Assignee:

WeMovie Technologies, San Ramon, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/233 (2011.01); H04N 21/234 (2011.01); H04N 21/2343 (2011.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/466 (2011.01); H04N 21/84 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/2335 (2013.01); H04N 21/23424 (2013.01); H04N 21/23439 (2013.01); H04N 21/252 (2013.01); H04N 21/25891 (2013.01); H04N 21/4668 (2013.01); H04N 21/84 (2013.01);
Abstract

Methods, apparatus and systems related to production of a movie, a TV show or a multimedia content are described. In one example aspect, a system for producing a multimedia digital content includes a pre-production subsystem configured to receive information about a storyline, cameras, cast, and other assets for the content from a user. The pre-production subsystem is configured to generate one or more machine-readable scripts that include information about one or more advertisements. The system includes a production subsystem configured to receive the one or more machine-readable scripts from the pre-production system to obtain a footage according to the storyline. The production subsystem is further configured to embed one or markers corresponding to the one or more advertisements in the footage. The system also includes a post-production editing subsystem configured to detect the one or more markers embedded in the footage and replace each of the one or more markers with a corresponding advertising target.


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