The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 31, 2023
Filed:
Sep. 17, 2018
Telefonaktiebolaget Lm Ericsson (Publ), Stockholm, SE;
Ali El Essaili, Aachen, DE;
Alvin Jude Hari Haran, Sundbyberg, SE;
Kristina Lazova, Aachen, DE;
Zaheduzzaman Sarker, Järfälla, SE;
Telefonaktiebolaget LM Ericsson (publ), Stockholm, SE;
Abstract
The present disclosure relates to a method and an ad decision sever for determining personalized messages during a provisioning of digital content. The method comprises to provide a set of personalized messages candidates by executing a relevance algorithm, which matches message metadata and content metadata. The method continues with receiving calculated network costs for the set of personalized message candidates in order to determine a set of personalized messages, which are optimized with respect to the received network costs by applying a multivariate optimization algorithm.