The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 24, 2023
Filed:
Jun. 20, 2018
Conopco, Inc., Englewood Cliffs, NJ (US);
Fraser Ian Bell, Bebington Wirral, GB;
LIyr Glyndwr Griffiths, Bebington Wirral, GB;
Eric Gordon Mahers, Bebington Wirral, GB;
Julie Marie Roberts, Bebington Wirral, GB;
Graham John Cleaver, Bromborough Wirral, GB;
Aneta Magdalena Stasik, Liverpool, GB;
Conopco, Inc., Englewood Cliffs, NJ (US);
Abstract
A method of measuring changes in hair movement characteristics, predictive of consumer response includes: i) providing an apparatus for measuring hair movement characteristics of hair; ii) measuring the hair movement characteristics using the apparatus to obtain a first hair movement characteristic; iii) applying a treatment to the hair or an assault to the hair; iv) measuring the hair movement characteristics using the apparatus after step iii) to obtain a second hair movement characteristic; v) comparing the first hair movement characteristic and the second hair movement characteristic; and vi) assessing a change in movement occurring as a result of the application of the treatment or the assault.