IDiyas

For the Inventor, By the Inventor

The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11556963 B1

PDFFull Text
Date of Patent:
Jan. 17, 2023

Filed:

Feb. 19, 2021

Automated media analysis for sponsor valuation

Applicant:

Gumgum Sports Inc., Santa Monica, CA (US);

Inventors:

Jeffrey Benjamin Katz, Brookeville, MD (US);

Cambron Neil Carter, Santa Monica, CA (US);

Brian Jongmin Kim, Los Angeles, CA (US);

Assignee:

Gumgum Sports Inc., Santa Monica, CA (US);

Attorney:

Knobbe, Martens, Olson & Bear, LLP

Primary Examiner:

James M Detweiler

Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 16/783 (2019.01); G06N 3/08 (2006.01); H04N 21/24 (2011.01); H04N 21/2187 (2011.01); H04N 21/442 (2011.01); G06N 20/00 (2019.01); G06K 9/62 (2022.01); H04H 60/47 (2008.01); H04H 60/48 (2008.01); H04H 60/59 (2008.01); H04H 60/63 (2008.01); H04N 21/2665 (2011.01); H04N 21/658 (2011.01); G06V 20/40 (2022.01); G06V 30/10 (2022.01); G06V 30/196 (2022.01); H04N 21/232 (2011.01); H04N 21/2387 (2011.01); H04N 21/2547 (2011.01); H04N 21/81 (2011.01); H04N 21/234 (2011.01); G06F 3/04842 (2022.01); G06F 3/04883 (2022.01); H04N 21/44 (2011.01); H04N 21/262 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0273 (2013.01); G06F 16/7837 (2019.01); G06N 3/08 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0275 (2013.01); H04N 21/2187 (2013.01); H04N 21/2407 (2013.01); H04N 21/44204 (2013.01); G06F 3/04842 (2013.01); G06F 3/04883 (2013.01); G06K 9/6256 (2013.01); G06K 9/6267 (2013.01); G06K 9/6274 (2013.01); G06N 20/00 (2019.01); G06T 2207/10016 (2013.01); G06T 2207/20081 (2013.01); G06T 2207/20084 (2013.01); G06T 2207/30224 (2013.01); G06V 20/42 (2022.01); G06V 20/46 (2022.01); G06V 30/10 (2022.01); G06V 30/1983 (2022.01); G06V 2201/09 (2022.01); H04H 60/47 (2013.01); H04H 60/48 (2013.01); H04H 60/59 (2013.01); H04H 60/63 (2013.01); H04N 21/232 (2013.01); H04N 21/2387 (2013.01); H04N 21/23418 (2013.01); H04N 21/2547 (2013.01); H04N 21/2665 (2013.01); H04N 21/26241 (2013.01); H04N 21/44008 (2013.01); H04N 21/6581 (2013.01); H04N 21/812 (2013.01); H04N 21/8133 (2013.01);
Abstract

Systems and methods are provided for determining a media cost equivalent to attribute to the appearance of a sponsor's logo or other object in a media item, such as an image or video. This determination may be based on factors such as clarity, prominence, visibility, size, or placement of a sponsor logo or other object related to the sponsor within at least one media item. One or more machine learning models may be utilized to automatically identify objects within, and otherwise analyze, image data in order to determine sponsor value.

Find Patent Forward Citations

Loading…