Generating and visualizing bias scores representing bias in digital segments within segment-generation-user interfaces

Abstract

This disclosure relates to methods, non-transitory computer readable media, and systems that generate and visualize bias scores within segment-generation-user interfaces prior to executing proposed actions with regard to target segments. For example, the disclosed systems can generate a bias score indicating a measure of bias for a characteristic within a segment of users selected for a proposed action and visualize the bias score and corresponding characteristic in a segment-generation-user interface. In some implementations, the disclosed systems can further integrate detecting and visualizing bias as a bias score with selectable options for a segmentation-bias system to generate and modify segments of users to reduce detected bias.