The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 10, 2023

Filed:

Aug. 17, 2021
Applicant:

Hulu, Llc, Santa Monica, CA (US);

Inventors:

Changsheng Xiang, Beijing, CN;

Dingming Wu, Beijing, CN;

Chunyang Wei, Beijing, CN;

Assignee:

HULU, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/234 (2011.01); H04N 21/431 (2011.01); H04N 21/466 (2011.01); H04N 21/25 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04N 21/251 (2013.01); H04N 21/4316 (2013.01); H04N 21/4663 (2013.01); H04N 21/4667 (2013.01);
Abstract

In some embodiments, a method receives an supplemental content placement and a context associated with a request for supplemental content to be displayed for the supplemental content placement. A first value is generated based on the context using a prediction network for a platform. The method determines probabilities for a plurality of types of request actions based on the context. Then, a threshold for the supplemental content placement is calculated based on the first value and the probabilities for the plurality of types of request actions. The method submits the threshold to a platform in a request for the platform to submit a second value for the supplemental content placement.


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