The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 10, 2023
Filed:
Dec. 13, 2019
Google Llc, Mountain View, CA (US);
Margaret Calliope Georgiadis, Palo Alto, CA (US);
Patricia Moll, Sunnyvale, CA (US);
Tyler Robin Pletz, Brooklyn, NY (US);
Thomas Andrew Shimko, Jr., Brooklyn, NY (US);
Siavash Sedigh Nejad, San Francisco, CA (US);
Sara Christine Adkins, San Jose, CA (US);
Long Long, Edgewater, NJ (US);
Google LLC, Mountain View, CA (US);
Abstract
Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.