The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 10, 2023

Filed:

May. 09, 2022
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Gregory Joseph Badros, Palo Alto, CA (US);

Stephen Lawrence, Palo Alto, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/00 (2019.01); A61N 1/36 (2006.01); G06F 16/9535 (2019.01); G06F 16/958 (2019.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
A61N 1/36071 (2013.01); A61N 1/36003 (2013.01); A61N 1/36017 (2013.01); A61N 1/36021 (2013.01); A61N 1/36057 (2013.01); G06F 16/9535 (2019.01); G06F 16/972 (2019.01); G06Q 30/0201 (2013.01); G06Q 30/0241 (2013.01); Y10S 707/99933 (2013.01); Y10S 707/99943 (2013.01); Y10S 707/99945 (2013.01);
Abstract

Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.


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