The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 03, 2023

Filed:

May. 07, 2021
Applicant:

Hulu, Llc, Santa Monica, CA (US);

Inventors:

Pengfei Gao, Beijing, CN;

Dingming Wu, Beijing, CN;

Chunyang Wei, Beijing, CN;

Xiaohui Xie, Beijing, CN;

Shulei Ma, Beijing, CN;

Assignee:

HULU, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/442 (2011.01); H04N 21/472 (2011.01); H04N 21/45 (2011.01); G06N 5/04 (2006.01); H04N 21/466 (2011.01); G06Q 30/02 (2012.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
H04N 21/472 (2013.01); G06N 5/04 (2013.01); G06N 20/00 (2019.01); G06Q 30/0212 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/4662 (2013.01); H04N 21/4667 (2013.01);
Abstract

In some embodiments, a method receives a request for supplemental content to be provided in association with main content. The method selects an instance of supplemental content based on a long-term reward metric and a short-term reward metric. The long-term reward metric is based on feedback from delivery of a plurality of instances of supplemental content and a delivery status for a delivery constraint of one instance of supplemental content. The short-term reward metric is based on feedback from delivery of the one instance of supplemental content. The long-term reward metric is based on feedback from delivery of a plurality of instances of supplemental content and the short-term reward metric is based on feedback from delivery of one instance of supplemental content. The instance of supplemental content is provided to a client device.


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