The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 03, 2023

Filed:

Feb. 15, 2017
Applicant:

Yahoo Holdings, Inc., Sunnyvale, CA (US);

Inventors:

Amit Kagian, Pardes-Hana, IL;

Michal Aharon, Haifa, IL;

Oren Shlomo Somekh, Bet-Yehoshua, IL;

Assignee:

YAHOO AD TECH LLC, Dulles, VA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06N 20/00 (2019.01); G06N 5/00 (2006.01); G06N 20/20 (2019.01); G06N 7/00 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0254 (2013.01); G06N 5/003 (2013.01); G06N 20/00 (2019.01); G06N 20/20 (2019.01); G06Q 30/0277 (2013.01); G06N 7/005 (2013.01);
Abstract

The present teaching relates to generating an updated model related to advertisement selection. In one example, a request is obtained for updating a model to be utilized for selecting an advertisement. A plurality of copies of the model is generated. The model is pre-selected based on a performance metric related to advertisement selection. Based on each of the plurality of copies, a candidate model is created by modifying one or more parameters of the copy of the model to create a plurality of candidate models. One of the plurality of candidate models is selected based on the performance metric. The steps of generating, creating, and selecting are repeated until a predetermined condition is met. The model is updated with the latest selected candidate model when the predetermined condition is met.


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