Method and system for determining fact of visit of user to point of interest

Abstract

A method of determining a Place Visit Lift (PVL) metric by determining a plurality of users using wireless devices that have been exposed to a targeted message associated with the POI within a first pre-determined time period and receiving a plurality of sets of local area communication features of the local area communication modules of the wireless devices. These features are inputted into a Machine Learning Algorithm (MLA) trained using a set of heuristics applied to training sets of local area communication features of training wireless devices. The MLA outputs, based on the set of local area communication features of the local area communication module of the wireless device, a plurality of indications of the conversion rate of the targeted message. The method comprises determining based on the plurality of indications, the at least one of the visitors_site, the bypassers_site, the visitors_non-site, and the bypassers_non-site parameters.