The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 29, 2022
Filed:
Jun. 15, 2018
Amdocs Development Limited, Limassol, CY;
Eran Yosef Paran, Hod Hasharon, IL;
Shmuel Ur, Shorashim, IL;
AMDOCS DEVELOPMENT LIMITED, Limassol, CY;
Abstract
A method of serving Real Time Bidding (RTB) requests received from client devices based on availability of advertisements (ADs) at an edge storage, comprising using an RTB server for receiving RTB request(s) from one or more client devices for impression(s) in AD placement(s) offered by online content presented by the client device(s) to associated user(s), forwarding the RTB request(s) to AD exchange(s) and receiving in response a plurality of bid offers received from advertisers for purchasing the impression(s) for posting a plurality of ADs, identifying among the plurality of ADs cached AD(s) stored at an edge storage located at an edge of a network serving the client device(s), adjusting bid offers relating to non-cached ADs to reflect cost of network resources required for downloading the non-cached AD(s) and initiating service of AD(s) associated with highest bid offer(s) among the adjusted bid offers and bid offers relating to the cached AD(s).