The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 15, 2022

Filed:

Oct. 15, 2020
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Fong Shen, Los Altos, CA (US);

Tao Huang, Cupertino, CA (US);

Jian Chen, Mountain View, CA (US);

Yingwei Cui, Los Altos, CA (US);

Xiaodan Song, San Jose, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 21/2668 (2011.01); H04N 21/24 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/81 (2011.01); H04N 21/482 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/24 (2013.01); H04N 21/25841 (2013.01); H04N 21/25891 (2013.01); H04N 21/26241 (2013.01); H04N 21/4828 (2013.01); H04N 21/812 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes storing, in a data structure, data specifying a future live event. An opportunity to provide the specified content to a user at a user device is identified. It is determined that (i) a time of the opportunity is between a start time and an end time for the live event, (ii) that a user device is located in a same geographic region as the live event based on geographical data provided by the user device, and (iii) the user is interested in the live event based on attributes of the user matching attributes of other users that were identified as interested in the live event (e.g., based on evaluation of online search data). The content is provided for display at the user device.


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