The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 08, 2022
Filed:
Nov. 12, 2019
Pinterest, Inc., San Francisco, CA (US);
Ashim Datta, San Francisco, CA (US);
Dz-Mou Jung, San Mateo, CA (US);
Kevin McLaughlin, San Francisco, CA (US);
Javier Llaca Ojinaga, San Francisco, CA (US);
Jiajing Xu, Palo Alto, CA (US);
Pinterest, Inc., San Francisco, CA (US);
Abstract
Described are systems and methods for determining a diversity function in connection with potential advertisements in determining one or more advertisements to present to a user. This can facilitate presenting diverse advertisements to users. The diversity function can yield a diversity penalty for each potential advertisement to be able to determine a rank order of the potential advertisements. The diversity function can include a repetition score and a multiplier for each potential advertisement.