The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 01, 2022

Filed:

Mar. 31, 2021
Applicant:

Coupang Corp., Seoul, KR;

Inventors:

Vinay Verma, Fremont, CA (US);

Satyavaraprasad Vadlamudi, Santa Clara, CA (US);

Xinli Bao, Palo Alto, CA (US);

Tiziano Cembali, Seoul, KR;

Assignee:

Coupang Corp., Seoul, KR;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 67/01 (2022.01); G06Q 30/02 (2012.01); H04L 67/02 (2022.01); G06F 16/2457 (2019.01); H04L 67/55 (2022.01); H04L 67/561 (2022.01);
U.S. Cl.
CPC ...
H04L 67/01 (2022.05); G06F 16/24578 (2019.01); G06Q 30/0242 (2013.01); H04L 67/02 (2013.01); H04L 67/55 (2022.05); H04L 67/561 (2022.05);
Abstract

A system for generating adaptive notifications including processors and memories storing instructions that configure the processors to perform operations. The operations may include generating an item list for notifications to a client ID, selecting a first item from the item list for notification, the first item being selected having a highest priority score and a lowest lifecycle timer, encoding a first landing page by encoding a product code and a tracking cookie in a URL configured for redirection to a first webpage by a redirect server, and transmitting a first notification with a payload including the first landing page and a first message. The operations may also include after transmitting the first notification, modifying priority scores and updating lifecycle timers based on determining whether the client device visited the first landing page. Further, the operations may also include selecting a second item from the item list for notification.


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