The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 25, 2022

Filed:

Dec. 27, 2017
Applicant:

Meta Platforms, Inc., Menlo Park, CA (US);

Inventors:

Debashish Paul, Sunnyvale, CA (US);

Adithya Venkata Surampudi, Menlo Park, CA (US);

Abhishek Bapna, Menlo Park, CA (US);

Assignee:

Meta Platforms, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); H04N 21/81 (2011.01); H04N 21/4788 (2011.01); H04N 21/442 (2011.01); H04L 67/50 (2022.01); H04N 21/2187 (2011.01); H04N 21/458 (2011.01); G06F 3/04855 (2022.01); H04L 67/10 (2022.01); H04L 67/53 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0269 (2013.01); G06Q 50/01 (2013.01); H04L 67/535 (2022.05); H04N 21/2187 (2013.01); H04N 21/44226 (2020.08); H04N 21/458 (2013.01); H04N 21/4788 (2013.01); H04N 21/812 (2013.01); G06F 3/04855 (2013.01); H04L 67/10 (2013.01); H04L 67/53 (2022.05);
Abstract

In one embodiment, a method includes sending a media item to a client computing device of a user; determining an interest level of the user for the media item, wherein the interest level is determined based on a duration of time for which the media item is played on the client computing device; and if the interest level of the user is greater than a threshold interest level, then sending, to the client computing device, a sponsored-content indicator indicating that a sponsored content item will be presented and causing the sponsored content item to be presented on the client computing device.


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