The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 25, 2022
Filed:
Oct. 05, 2018
The Nielsen Company, (Us) Llc, New York, NY (US);
Anantha Pradeep, Berkeley, CA (US);
Robert T. Knight, Berkeley, CA (US);
Ramachandran Gurumoorthy, Berkeley, CA (US);
Nielsen Consumer LLC, Chicago, IL (US);
Abstract
An example system disclosed herein for transforming neuro-response data into media ratings includes a data collector to obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media. The first media broadcast is before a time of the second media. The example system includes an analyzer to integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media. The ratings data is based on set-top box data associated with a media presentation device presenting the first media. The analyzer is to transform the second neuro-response data into a second rating for the second media based on the first rating.