The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 18, 2022

Filed:

Dec. 10, 2020
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Tuna Toksoz, Mountain View, CA (US);

Thomas Price, San Francisco, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 43/0876 (2022.01); G06Q 30/02 (2012.01); G06Q 10/06 (2012.01); H04L 67/60 (2022.01); H04L 41/5025 (2022.01); G06F 16/955 (2019.01);
U.S. Cl.
CPC ...
H04L 43/0876 (2013.01); G06Q 10/063 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0219 (2013.01); G06Q 30/0241 (2013.01); H04L 41/5025 (2013.01); H04L 67/60 (2022.05); G06F 16/9566 (2019.01);
Abstract

Systems and methods of reducing latency in online network traffic are provided. The system can include a processor and a memory couple to the processor. The memory stores computer-executable instructions, which when executed by the processor, cause the processor to identify an indication of an interaction with a content item presented within a content slot of an information resource, generate a click identifier that uniquely identifies the interaction, transmit a first request comprising a click resource link including the click identifier to a click server, and transmit a second request to access the landing page of the content item independent of transmitting the first request. The second request comprises a generated resource link that identifies a resource identifier of the landing page of the content item and the click identifier.


Find Patent Forward Citations

Loading…