The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 18, 2022
Filed:
Aug. 13, 2019
Paypal, Inc., San Jose, CA (US);
Nishith Parikh, Fremont, CA (US);
Neelakantan Sundaresan, Mountain View, CA (US);
PayPal, Inc., San Jose, CA (US);
Abstract
A method and a system for providing recommendations based on branding are disclosed. In example embodiments, an index comprising predetermined brand relationships is maintained. Each predetermined brand relationship comprises a first brand, a second brand, and a recommendation score between the first brand and the second brand. A corpus containing a plurality of user queries is also maintained. A seed set of brands corresponding to a category in the index is expanded by accessing the corpus containing the plurality of user queries, evaluating user queries of the plurality of user queries that contain a disjunction of brand terms, and identifying a new brand to add to the seed set based on the evaluating.