The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 18, 2022
Filed:
Feb. 22, 2021
Overstock.com, Inc., Midvale, UT (US);
J P Knab, Salt Lake City, UT (US);
Bradford Johnson, Salt Lake City, UT (US);
Cathy Diaz, Salt Lake City, UT (US);
Dustin Spangler, Salt Lake City, UT (US);
Kenneth Lines, Salt Lake City, UT (US);
Overstock.com, Inc., Midvale, UT (US);
Abstract
Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.