The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 27, 2022

Filed:

Mar. 06, 2019
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Michael Chu, Los Altos Hills, CA (US);

Michele Covell, Woodside, CA (US);

Joshua J. Sacks, Woodside, CA (US);

Shumeet Baluja, La Jolla, CA (US);

Zhengrong Ji, Sunnyvale, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01); G06F 16/245 (2019.01);
U.S. Cl.
CPC ...
G06F 16/245 (2019.01);
Abstract

Methods, systems and apparatus, including computer programs encoded on a computer storage medium for selecting keywords for resources are disclosed. In one aspect, a search query is received associated with a first user. A determination is made that the first user is a follower of an entity feed that is provided by a first entity and that is provided through a social network. A content item is selected having distribution parameters specifying that the content item is to be provided to users that are followers of the entity feed and that submit the search query. The selected content item is provided for the first user.


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