The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 13, 2022
Filed:
Aug. 28, 2020
Samsung Electronics Co., Ltd., Suwon-si, KR;
Xianshan Qu, Columbia, SC (US);
Li Li, San Jose, CA (US);
Xi Liu, College Station, TX (US);
Rui Chen, Sunnyvale, CA (US);
Yong Ge, Tucson, AZ (US);
Soo-Hyun Choi, Sungnam-si, KR;
Samsung Electronics Co., Ltd., Suwon-Si, KR;
Abstract
A system and method capable of learning dynamic user and advertisement behavior for more effective click-through rate prediction. The system and method include at least one processor configured to obtain at least one item data, wherein the at least one item data comprises at least one explicit feedback to a user interaction event and other data associated with an item. The at least one processor also uses an interaction model that incorporates the obtained at least one item data to generate a user response prediction for a user and another interaction event.