The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 06, 2022
Filed:
Jan. 04, 2021
Meta Platforms, Inc., Menlo Park, CA (US);
Peter Tuchen Lai, Palo Alto, CA (US);
Jia Lu, Fremont, CA (US);
Selena Menglu Wang, San Francisco, CA (US);
META PLATFORMS, INC., Menlo Park, CA (US);
Abstract
An exemplary method of providing content to users of a social networking service includes selecting a first set of users from a plurality of users on a social networking service in a geographic region to receive personalized content. The method further includes setting a first distribution rate for the personalized content during a first period of time based at least in part on a first user-traffic pattern. The method also includes providing the personalized content to client devices of the first set of users in accordance with the first distribution rate during the first period of time. The method further includes tracking posting of the personalized content to the social networking service by the first set of users, and reducing the first distribution rate if a ratio between a number of times the personalized content is posted and a number of times the personalized content is provided satisfies a threshold.