The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 30, 2022
Filed:
Oct. 24, 2019
Salesforce.com, Inc., San Francisco, CA (US);
Yuxi Zhang, San Francisco, CA (US);
Kexin Xie, San Mateo, CA (US);
SALESFORCE, INC., San Francisco, CA (US);
Abstract
Disclosed embodiments are related to send time optimization technologies for sending messages to users. The send time optimization technologies provide personalized recommendations for sending messages to individual subscribers taking into account the delay and/or lag between the send time and the time when a subscriber engages with a sent message. A machine learning (ML) approach is used to predict the optimal send time to send messages to individual subscribers for improving message engagement. The personalized recommendations are based on unique characteristics of each user's engagement preferences and patterns, and deals with historical feedback that is generally incomplete and skewed towards a small set of send hours. The ML approach automatically discovers hidden factors underneath message and send time engagements. The ML model may be a two-layer non-linear matrix factorization model. Other embodiments may be described and/or claimed.