Cosmetic applicator with flexible and rigid portions

Abstract

A cosmetic applicator for applying a product including a cosmetic, care or pharmaceutical composition onto the keratinous substrate such as skin, lips, under eyes, eyelids, cheeks, or any other part of the body. The cosmetic applicator includes an applicator head having an applying member and a shank portion. The applying member includes a stiffness modifying portion to modify the resistance of the applying member to deflection in a transverse direction. In one embodiment the applying member comprises a first application face and a second application face. The stiffness modifying portion comprises a hinge formed between the shank portion and the applying member. The hinge is limited to a single zone in a circumference of the applicator head to provide flexibility to the applying member giving user the feeling that the applying member is very soft and resilient. According to another embodiment the applying member comprises a planar spatula member with a first face and an opposite second face. The applying member further includes two convex bulges, namely a first convex bulge and a second convex bulge extending in opposite directions from respective of the first face and the second face of the spatula member. The bulges increase the stiffness of a portion of the applying member.