The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 16, 2022

Filed:

Sep. 27, 2021
Applicant:

Onetrust, Llc, Atlanta, GA (US);

Inventors:

Jonathan Blake Brannon, Smyrna, GA (US);

Kevin Jones, Atlanta, GA (US);

Patrick Whitney, Atlanta, GA (US);

Mithun Babu, Atlanta, GA (US);

Sharath Chandra Chavva, Atlanta, GA (US);

Assignee:

OneTrust, LLC, Atlanta, GA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 9/40 (2022.01); G06Q 30/02 (2012.01); G06F 11/34 (2006.01); G06F 21/62 (2013.01);
U.S. Cl.
CPC ...
H04L 63/104 (2013.01); G06F 11/3438 (2013.01); G06F 21/62 (2013.01); G06F 21/6245 (2013.01); G06F 21/6263 (2013.01); G06Q 30/0203 (2013.01); H04L 63/102 (2013.01);
Abstract

In particular embodiments, a consent conversion optimization system is configured to test two or more test consent interfaces against one another to determine which of the two or more consent interfaces results in a higher conversion percentage (e.g., to determine which of the two or more interfaces lead to a higher number of end users and/or data subjects providing a requested level of consent for the creation, storage and use or cookies by a particular website). The system may, for example, analyze end user interaction with each particular test consent interface to determine which of the two or more user interfaces: (1) result in a higher incidence of a desired level of provided consent; (2) are easier to use by the end users and/or data subjects (e.g., take less time to complete, require a fewer number of clicks, etc.); (3) etc.


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