The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 09, 2022
Filed:
Jan. 22, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Steven J. Splaine, Tampa, FL (US);
Kevin K. Gaynor, Sunnyvale, CA (US);
Narasimha Reddy Goli, Tampa, FL (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example apparatus includes memory and at least one processor to execute instructions. The instructions cause the at least one processor to send pingback instructions to a client device. The pingback instructions cause the client device to transmit first pingback messages at intervals designated by the pingback instructions and in response to a presentation of media via the client device. The pingback instructions further cause the client device to transmit a second pingback message in response to a skip request associated with the presentation of the media via the client device. The instructions further cause the at least one processor to log impressions corresponding to the first pingback messages and the second pingback message. The instructions further cause the at least one processor to determine a duration impression for the media based on the logged impressions.