The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 02, 2022

Filed:

Aug. 17, 2016
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Saritha Arunkumar, Basingstoke, GB;

Kuntal Dey, New Delhi, IN;

Nizar Lethif, Croton on Hudson, NY (US);

Enara C. Vijil, Croton on Hudson, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/63 (2011.01); H04N 21/80 (2011.01); H04N 21/81 (2011.01); H04N 21/45 (2011.01); H04N 21/2668 (2011.01); H04N 21/845 (2011.01); H04N 21/8405 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/2668 (2013.01); H04N 21/4532 (2013.01); H04N 21/4524 (2013.01); H04N 21/8405 (2013.01); H04N 21/8456 (2013.01);
Abstract

Various embodiments select advertisements for delivery to at least one mass media streaming device at a given location and time slot. Content and corresponding time and physical location information being posted in an online portal from at least one electronic device are obtained. The content is filtered based on time slot and physical location. A set of typical topics for a location and time slot are determined. A subset of advertisements is selected from a set of available advertisements based on the set of typical topics. The subset of advertisements is delivered to the at least one mass media streaming device. The mass media streaming device may be a television. A set of current topics for the location and time slot may be determined and aggregated with the set of typical topics. The subset of advertisements may be selected from the set of available advertisements based on the aggregated set.


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