The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 02, 2022
Filed:
Aug. 06, 2021
Applicant:
Tealium Inc., San Diego, CA (US);
Inventors:
Michael Anderson, Carlsbad, CA (US);
Craig Rouse, Reading, GB;
Assignee:
TEALIUM INC., San Diego, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2387 (2011.01); H04L 43/10 (2022.01); H04L 65/612 (2022.01); H04N 21/442 (2011.01); H04N 21/235 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2387 (2013.01); H04L 43/10 (2013.01); H04L 65/4084 (2013.01); H04N 21/44204 (2013.01); H04N 21/44222 (2013.01); H04N 21/2353 (2013.01);
Abstract
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.