The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 02, 2022

Filed:

Jul. 06, 2020
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Jason S. Bayer, Mountain View, CA (US);

Ronojoy Chakrabarti, Mountain View, CA (US);

Keval Desai, Mountain View, CA (US);

Manish Gupta, Mountain View, CA (US);

Jill A. Huchital, Mountain View, CA (US);

Willard V T Rusch, II, Mountain View, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04N 7/173 (2011.01); H04N 21/231 (2011.01); H04N 21/234 (2011.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/266 (2011.01); H04N 21/2665 (2011.01); H04N 21/2668 (2011.01); H04N 21/433 (2011.01); H04N 21/44 (2011.01); H04N 21/466 (2011.01); H04N 21/81 (2011.01); H04N 21/435 (2011.01); G05B 19/418 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01); H04N 7/17318 (2013.01); H04N 21/23106 (2013.01); H04N 21/23424 (2013.01); H04N 21/252 (2013.01); H04N 21/25891 (2013.01); H04N 21/2665 (2013.01); H04N 21/2668 (2013.01); H04N 21/26208 (2013.01); H04N 21/26603 (2013.01); H04N 21/435 (2013.01); H04N 21/4331 (2013.01); H04N 21/44016 (2013.01); H04N 21/466 (2013.01); H04N 21/4667 (2013.01); H04N 21/812 (2013.01);
Abstract

Provided herein are systems and methods of inserting video content. An application may receive a video content item identifying a plurality of segments. The plurality of segments may have a first segment to play primary video content and a second segment to play supplemental video content. The application may identify the second segment from the plurality of segments. The application may generate, responsive to identifying the second segment, a request for the supplemental video content to play in the second segment of the video content item. The request may include selection parameters. The application may transmit, to at least one server, the request for the supplemental video content to cause the at least one server to select a supplemental video content item using the selection parameters. The application may play the supplemental video content received from the at least one server in the second segment.


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