The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 26, 2022

Filed:

Dec. 12, 2019
Applicant:

Yahoo Assets Llc, Dulles, VA (US);

Inventors:

Rao Shen, Sunnyvale, CA (US);

Kostas Tsioutsiouliklis, Saratoga, CA (US);

Donghyun Kim, San Jose, CA (US);

Yufeng Ma, Sunnyvale, CA (US);

Yu Wang, San Jose, CA (US);

Assignee:

YAHOO ASSETS LLC, Dulles, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06N 20/00 (2019.01); G06N 5/04 (2006.01); G06F 16/958 (2019.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/972 (2019.01); G06N 5/04 (2013.01); G06N 20/00 (2019.01);
Abstract

The present teaching relates to personalized content recommendation. A webpage is contrasted for a user having a plurality of slots each of which is to be allocated with a content item. For each of the plurality of slots, a plurality of content items in a plurality of types of content are accessed. For each of the plurality of types of content, a personalized score is predicted for each content item in the type of content, wherein the personalized score is obtained based on a trained model trained. A recommended content item of the type of content is selected based on personalized scores. An overall recommended content item is selected and allocated to a slot based on criteria associated with the personalized scores of the recommended content items and a business rule. The webpage with the plurality of slots allocated with content items is provided to the user.


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