The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 26, 2022

Filed:

Oct. 01, 2019
Applicant:

Optimizely, Inc., San Francisco, CA (US);

Inventors:

Dan Siroker, Palo Alto, CA (US);

Whelan Jefferson Boyd, New York City, NY (US);

Hao Xia, San Francisco, CA (US);

Zachary Leach, San Francisco, CA (US);

Assignee:

Optimizely, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06Q 30/02 (2012.01); H04L 67/50 (2022.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06Q 30/0271 (2013.01); G06Q 30/0277 (2013.01); H04L 67/22 (2013.01);
Abstract

A browsing history associated with a user of a client device is received from the client device. One or more keywords associated with a target audience for a variant of a web page are received from a content provider system. A score is determined for the user based on the browsing history for the user and the one or more keywords associated with the target audience. The user is identified as part of the target audience based on the score for the user satisfying a score threshold. The variant of the web page is caused to be presented at the client device associated with the user.


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