The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 19, 2022

Filed:

Apr. 22, 2020
Applicants:

At&t Intellectual Property I, L.p., Atlanta, GA (US);

Xandr Inc., New York, NY (US);

Inventors:

Lee Begeja, Gillette, NJ (US);

Eric Zavesky, Austin, TX (US);

Samuel Seljan, Portland, OR (US);

Ashutosh Sanzgiri, Portland, OR (US);

David Crawford Gibbon, Lincroft, NJ (US);

Assignees:

AT&T Intellectual Property I, L.P., Atlanta, GA (US);

Xandr Inc., New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06Q 30/0245 (2013.01); G06Q 30/0275 (2013.01);
Abstract

Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.


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