The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 19, 2022

Filed:

Dec. 04, 2017
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Gyuri Szarvas, Berlin, DE;

Bryn Savage, Seattle, WA (US);

Kevin Michael Small, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 40/106 (2020.01); G06N 3/04 (2006.01); G06N 3/08 (2006.01); G06Q 30/02 (2012.01); G06Q 10/08 (2012.01);
U.S. Cl.
CPC ...
G06F 40/106 (2020.01); G06N 3/0436 (2013.01); G06N 3/0454 (2013.01); G06N 3/08 (2013.01); G06Q 10/087 (2013.01); G06Q 30/0277 (2013.01);
Abstract

At an artificial intelligence system, a baseline set of informational content elements pertaining to an item for presentation to one or more potential item consumers is identified. One or more optimization iterations are implemented. In a particular iteration, a data set comprising interaction records of a target audience with the baseline set and with one or more variants of the baseline set is collected. Using the data set as input to a machine learning model, effectiveness metrics of the different informational elements are determined. A particular content element set to be presented to an audience is identified using the effectiveness metrics.


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