The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 12, 2022
Filed:
May. 29, 2018
Martell Broadcasting Systems, Inc., Brooklyn, NY (US);
Carey Ray Martell, San Marcos, TX (US);
Akim Angelo Anastopoulo, Charleston, SC (US);
MARTELL BROADCASTING SYSTEMS, INC., Brooklyn, NY (US);
Abstract
In this application, methods of facilitating serving advertisements to users are described. Methods of the inventive subject matter allow for delivery of advertisement videos, both in the form of commercials and in the form of product placement, such that users can interact with one or more buttons that are included in an interactive overlay on the advertisement video. Buttons in an interactive overlay can prompt a user to provide an input to a client to bring about a desired effect, e.g., to make a purchase or to request more information. Interaction with a button does not cause an interruption in any video content that includes an interactive overlay prompting a user for input.