The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 12, 2022
Filed:
Mar. 13, 2018
Meta Platforms, Inc., Menlo Park, CA (US);
Logan Michael Gore, Seattle, WA (US);
Xiao Zhang, Redmond, WA (US);
Meta Platforms, Inc., Menlo Park, CA (US);
Abstract
An online system receives information describing presentations of a content item to individuals. The online system determines impression frequencies for online system users included among the individuals, de-biases this information, and trains a set of machine-learning models to infer a reach for each of multiple impression frequencies using the de-biased information. The online system predicts the reach for each impression frequency using the models, determines an inferred total number of presentations of the content item based on the inferences, and compares the inferred total number of presentations to a known total number of presentations of the content item. If the inferred total number of presentations is greater than the known total number of presentations, the online system adjusts the inferred reach for a set of impression frequencies by reducing the inferred reach for a highest impression frequency and by increasing the inferred reach for one or more lower impression frequencies.