The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 21, 2022

Filed:

Sep. 13, 2021
Applicant:

Synqy Corporation, Pleasant Hill, CA (US);

Inventors:

Nikolaus Chanda, Concord, CA (US);

Michael Weissman, Danville, CA (US);

David Mosby, San Ramon, CA (US);

John Hoye, Walnut Creek, CA (US);

Assignee:

Synqy Corporation, Pleasant Hill, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04L 9/40 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0276 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0277 (2013.01); H04L 63/08 (2013.01); H04L 63/12 (2013.01);
Abstract

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites, based on various factors such as previous click through rates, aggregated shopper behaviors, geographical locations of the websites or website visitors, categorized types of websites, blacklist of websites.


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