The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 21, 2022
Filed:
Mar. 02, 2021
Yieldmo, Inc., New York, NY (US);
Sergei Izrailev, New York, NY (US);
Indu Narayan, New York, NY (US);
Nathaniel Daly, New York, NY (US);
Teddy Jawde, New York, NY (US);
Maziar Hosseinzadeh, New York, NY (US);
Ari Bernstein, New York, NY (US);
Michael Yavonditte, New York, NY (US);
Nisreen Al-Basha, New York, NY (US);
Harsha Gorla, New York, NY (US);
Yieldmo, Inc., Nashua, NH (US);
Abstract
One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.