The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 21, 2022
Filed:
May. 14, 2020
Xad, Inc., New York, NY (US);
Can Liang, Sunnyvale, CA (US);
Huitao Luo, Fremont, CA (US);
Shashi Seth, Mountain View, CA (US);
Hari Venkatesan, Cupertino, CA (US);
Sunil Kumar, Brooklyn, NY (US);
Vimpy Batra, Mountain View, CA (US);
Richard Chiou, San Jose, CA (US);
Pravesh Katyal, Mountain View, CA (US);
xAd, Inc., New York, NY (US);
Abstract
A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.