The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 14, 2022
Filed:
Mar. 08, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Chad A. Hage, Clearwater, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example apparatus disclosed herein include a data analyzer to determine whether a user-selectable media application control presented in a user interface was activated in response to a user attempt to activate a user-selectable media application control while a media player application presented media. Disclosed example apparatus also include a media type analyzer to determine at least one of the media is an advertisement or the media includes an advertisement in response to a determination that the user-selectable media application control presented in the user interface was not activated in response to the user attempt to activate the user-selectable media application control while the media player application presented the media.