The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 31, 2022

Filed:

Feb. 25, 2020
Applicant:

Dish Network L.l.c., Englewood, CO (US);

Inventors:

Rima Shah, Thornton, CO (US);

Ryan Blake, Denver, CO (US);

Christopher Day, Denver, CO (US);

Assignee:

DISH NETWORK L.L.C., Englewood, CO (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04H 60/56 (2008.01); H04N 21/466 (2011.01); H04N 21/442 (2011.01); H04N 21/4223 (2011.01); H04N 21/81 (2011.01); H04N 21/45 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4668 (2013.01); H04N 21/4223 (2013.01); H04N 21/44218 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01);
Abstract

Embodiments are directed towards providing supplemental content to a viewer based on the viewer's environment while the viewer is viewing content. Content is provided to a content receiver for presentation to the viewer. While the viewer is viewing the content, an image of the viewer's environment is captured and analyzed to detect the context of the environment. Supplemental content is selected based on this detected context and presented to the viewer, which allows the supplemental content to be tailored to the viewer. One or more additional images of the viewer's environment are captured while the viewer is viewing the supplemental content and the context of the viewer's environment emotion while the viewer is viewing the supplemental content is detected. This subsequent context is analyzed to determine if the viewer had an expected response to the supplemental content, which can be used to determine the efficiency of the supplemental content.


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