The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 31, 2022
Filed:
Nov. 26, 2019
Meta Platforms, Inc., Menlo Park, CA (US);
Csaba Halasz, San Carlos, CA (US);
Adam Brice Flick, Menlo Park, CA (US);
Yunfei Si, Newark, CA (US);
Himanshu Baweja, Sunnyvale, CA (US);
Mohit Rajani, San Francisco, CA (US);
Markus Brunner, London, GB;
Rohit Watve, Santa Clara, CA (US);
Xiang Zhong, Mountain View, CA (US);
Shuo Li, Redwood City, CA (US);
Meta Platforms, Inc., Menlo Park, CA (US);
Abstract
An online system allows users to exchange messages with other users, including entities such as businesses. A user, such as a business, may use a third party system to manage messages with users of the online system. The online system provides the third party information with instructions comprising tracking mechanisms that identify specific actions between users from messages exchanged between users. For example, if a user purchases a product from another user via a message thread, a tracking mechanism identifies the purchase and transmits information reporting the purchase and identifying users to the online system. Hence, the tracking mechanism transmits a description of an action and information identifying the users to the online system, and may also transmit additional information, such as a value of the action to a user. The online system may use the descriptions of actions for content targeting or measurement and reporting of actions.