The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 31, 2022

Filed:

Jul. 25, 2019
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Shaleen Kumar Sharma, Seattle, WA (US);

Jingwei Cao, Seattle, WA (US);

Kamlendra Kumar, Seattle, WA (US);

Amit Sinha, Redmond, WA (US);

Assignee:

AMAZON TECHNOLOGIES, INC., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 30/06 (2012.01); G06F 9/451 (2018.01); G06F 3/0482 (2013.01); G06F 3/16 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0641 (2013.01); G06F 3/0482 (2013.01); G06F 9/451 (2018.02); G06Q 30/0222 (2013.01); G06F 3/167 (2013.01);
Abstract

Upon selection of an item, several acquisition options may be available for a user to acquire that item. The attributes of these options vary based on price, delivery speed, and so forth. Differences between a reference option and other options are determined. These differences are used to determine a caption identifier. Caption output data is determined based the caption identifier and presented within a user interface with a corresponding control. The control allows the user to acquire the item using the corresponding option. The caption provides the user with a concise and clear reason as to why a particular option is beneficial to the user. For example, a 'Willing to wait?' caption shows an acquisition option for which the item is available at lower cost but longer delivery time than the reference option. Services may obtain the caption output from a caption generator using an application programming interface (API).


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