The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 31, 2022
Filed:
Dec. 19, 2017
Google Llc, Mountain View, CA (US);
Phillip E. Stahlfeld, Mountain View, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request for content is received from a user device. One or more candidate content items that are responsive to the request are identified from an inventory of content items. For each candidate content item, an expected performance measure associated with a respective candidate content item is determined. The expected performance measure for each respective candidate content item is compared to a predetermined threshold. When none of the candidate content items have an expected performance measure that exceeds the threshold, a notification is generated, including generating one or more queries, responsive to the request for inclusion in the notification. The notification is provided responsive to the request and for presentation to the user in lieu of a content item.